Bikes as a Resort Fee Amenity

A resort fee is easier to defend when guests can see what it pays for and use it every day. A custom branded bike fleet does both. Bikes sit at the entrance with your name on them, guests unlock them from their phone, and they come back from the ride with a reason to feel the fee was worth it.

Why Bikes Work as a Resort Fee Inclusion

Guests see it. A row of branded bikes is visible from arrival to checkout, unlike Wi-Fi or a newspaper.
Guests use it. JW Marriott Clearwater Beach has offered a branded fleet to its guests since 2023.
Guests mention it. One JW Marriott Clearwater Beach guest wrote in a Google review: “We did take the bikes that are included in the resort fee out for a ride. They are well maintained, comfortable to ride, easy to operate with handle twist gear shifter and a bell for safety.”
Staff barely touch it. Guests unlock and return bikes themselves, with no front-desk handoff.

Fees Are Now in the Advertised Price

Since May 2025, federal rules require hotels to include mandatory fees, such as resort fees, in the total price they advertise. Guests now see the fee up front, which makes visible, useful inclusions more important when they compare properties.

How a Resort Fee Bike Program Works

We design the fleet around your logo, colors and brand standards, and you approve a free mockup.
We install the fleet at the entrance, pool or beach access.
Guests unlock with an app and ride as part of their stay, with no extra charge at the front desk.
We run it for you in Tampa Bay and Sarasota. Outside that area, you get the fleet and the complete system, and your team manages it on site.

Frequently Asked Questions

Can bikes be listed as a resort fee inclusion?
Yes. Complimentary bike use is a common resort fee inclusion, and the app lets you offer rides without a charge at checkout.

What if we don’t charge a resort fee?
Rides can also be complimentary or guest-paid for qualifying properties.

Do you offer this outside Florida?
Yes. We supply the branded fleet and system anywhere in the US. Fully managed service is available in Tampa Bay and Sarasota.

How do we get started?
Request a free mockup. Send your logo and we’ll show you your branded bike first.

Give Guests Something to Show for the Fee

Send us your logo and we’ll design a free custom bike mockup for your resort.